RAFIKI COALITION'S 40TH ANNIVERSARY LOGO & EVENT NARRATIVE
Services
Project Management
Logo Design
Content Development
In preparation for Rafiki Coalition's 40th Anniversary Soirée and year-long anniversary celebrations, BCOMM partnered with the organization to develop a commemorative anniversary logo, establish the
campaign's key messaging and narrative, and create a cohesive visual identity that honored Rafiki Coalition's 40-year legacy of advancing Black health equity and serving communities across San Francisco.
A Logo Built for 40 Years of Impact
BCOMM created a commemorative anniversary identity that honored four decades of advancing Black health equity while remaining flexible enough to support an entire year of events, campaigns, and communications.
Our work extended beyond the logo itself. We developed a complete anniversary logo system, including horizontal and vertical configurations, full-color and inverse versions, and black-and-white applications to ensure the identity could be used consistently across digital platforms, printed materials, signage, merchandise, and promotional collateral.
VARIATION 1
HORIZONTAL
VARIATION 2
HORIZONTAL INVERSE
VARIATION 3
VERTICAL
To support long-term consistency, we also created a comprehensive logo usage guide outlining approved logo variations, color palette, typography, and logo application standards, providing Rafiki Coalition with the tools to confidently implement the anniversary brand across every touchpoint.
Shaping the Anniversary Narrative
Beyond the visual identity, BCOMM partnered with Rafiki Coalition to develop the strategic messaging framework for their 40th Anniversary celebrations. Together, we crafted key messaging that celebrated the organization's 40-year legacy, highlighted its ongoing impact advancing Black health equity, and established a unified narrative that informed anniversary communications, event materials, and supporting marketing collateral.
After attending Rafiki Coalition's 40th Anniversary Soirée, our team developed a post-event communications toolkit that captured the celebration's impact and extended its reach beyond the event itself. The toolkit included a recap blog, a thank-you email, and supporting content that recognized attendees, celebrated key moments from the evening, and reinforced the organization's 40-year legacy and continued mission.
Visit Rafiki Coalition's website to explore 40 years of advancing Black health equity through community-rooted care, advocacy, and wellness.
BCOMM partnered with preferred partner, InkeDesign, to support Rafiki’s 40th Anniversary Logo. Learn more about our preferred partners here: www.bonnercommunications.com/partner
