RAFIKI COALITION FOR HEALTH & WELLNESS WEBSITE REDESIGN
Services
Website Design
Graphic Design
Content Development
Project Management
For 40 years, the San Francisco-based nonprofit, Rafiki Coalition, has centered
whole-person care, a holistic approach to advancing Black health equity through community-centered programs, services, advocacy, and partnerships.
As Rafiki Coalition entered its 40th year, the organization needed a website that showcased the full scope of its work and made it easier for community members to learn about programs, access resources, stay informed about upcoming events, and connect with the organization.
Bringing Rafiki’s Work Together in One Place
BCOMM led the development and organization of website content, helping translate Rafiki Coalition’s work into clear messaging. The new site structure makes it easier for visitors to explore programs and services, learn about key initiatives and partnerships, find upcoming events, and discover ways to get involved.
Creating Space for Programs, Partnerships, and Community Impact
Beyond serving as a resource for programs and services, the new website provides Rafiki Coalition with a stronger platform to share the full story of its work.
The new website also features dedicated pages that delve into Rafiki Coalition’s 40-year history and highlight key initiatives, including AACHEC and the Umoja Health Access Point (HAP), giving visitors a deeper understanding of the organization’s legacy, partnerships, and continued work to advance Black health equity.
Creating a Cohesive Brand Experience
The website redesign also created an opportunity to extend Rafiki Coalition’s vibrant visual identity throughout the site. A visual system was developed that assigns distinct brand colors to key service areas, helping visitors navigate the website while giving each program area its own identity within the broader Rafiki brand.
Bold colors, graphic elements, photography, and thoughtful design details work together to reflect the warmth and community-centered spirit of Rafiki Coalition while creating a cohesive experience across the website.
A Digital Home for Rafiki’s Next Chapter
The new website brings Rafiki Coalition’s programs, initiatives, events, and community impact together in one accessible digital home. As the organization celebrates 40 years of service, the new website honors its legacy while creating a strong foundation for continued growth, connection, and impact.
Visit Rafiki Coalition’s new website to explore its programs, learn more about its 40-year history, discover upcoming events, and see how the organization continues to advance Black health equity across San Francisco.
BCOMM partnered with preferred partner, InkeDesign, to support Rafiki with the redesign of its website. Learn more about our preferred partners here: www.bonnercommunications.com/partners
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